As an event planner or vendor, you work tirelessly to bring events to life. You spend hours perfecting details and planning everything to a tee so that come event day, you can execute with precision. It’s truly such a gift, but unfortunately, that work often goes unnoticed.
When guests attend an event, whether it’s a wedding, brand launch, or another type of celebration, they see the finished product: the tablescape with perfectly arranged flowers, the custom backdrop, the lighting that sets the perfect mood.
But what they don’t see is the vision you had to bring all of that to life – the way you transformed ideas into reality. They don’t see the hours you and your team spent coordinating, troubleshooting, and making sure every single detail was just right.
And sometimes, that’s okay. But as an event planner or vendor, it can be incredibly valuable to have behind-the-scenes footage to look back on and share. Not only does it give you a chance to relive the energy, excitement, and care that went into your work, but it also creates a library of content that can highlight your skills, showcase your team, and help attract future clients through your event planning marketing.
As an event planner or vendor, you’re used to being the one people hire, but have you ever considered hiring someone for yourself to capture the behind-the-scenes of your work?
Because sure, a professional photographer might snap a few shots of your setup or team in action, but wouldn’t it be amazing to have someone whose sole focus is documenting your work on event day?
That’s exactly what a behind-the-scenes content creator does and there are five key ways you can benefit from hiring one to elevate your event planning marketing.
5 Reasons Why Event Planners and Vendors Need Behind-the-Scenes Content
Preserve the Details You Worked So Hard to Perfect
As an event planner or vendor, you work tirelessly to lay out all the details for the event at hand. It truly takes so much time and intention to make sure that you’re bringing the vision to life.
From the placement of floral arrangements to the alignment of table settings and the décor, your work is meticulous and it would be a shame for all of that work to only last for one day.
A behind-the-scenes content creator ensures that these details are captured in real time, even the ones that might not make it into traditional photography or videography!
These images and videos allow you to show off the level of care and thought you put into every element, preserving your hard work and giving you content that truly reflects your talent.
Showcase Your Expertise and Team Effort
If there’s one thing I know about the wedding and event industry, it’s that it truly takes a village of people to bring an event to life like you imagine! While you might be solo in scheming the event in your mind, it often takes multiple people to make it reality.
That’s why behind-the-scenes content is focused on more than just the finished product – it’s aimed to truly highlight you and your team in action. From the blank slate of a room to the picture-perfect final setup, BTS content captures the skill, coordination, and creativity that goes into every step of bringing an event to life.
Whether it’s the floral designer building an installation, planner assistants placing flatware or stationery, or your team coordinating timelines and logistics, BTS content shows your professionalism, collaboration, and expertise that makes the magic happen, all of which are details that are often missed in traditional photography or videography!
It’s perfect for your portfolio, social media, or marketing materials, helping prospective clients understand the effort and talent involved in every event you touch.
Capture the Energy and Flow of the Event
As an event planner or vendor, you know that the flow of an event doesn’t just happen by chance. There are countless behind-the-scenes decisions made on purpose to ensure everything runs smoothly and seamlessly for guests.
For example, a wedding guest might not notice that the cocktail hour is intentionally timed so that the bride and groom can take photos without interrupting the reception, or that the seating arrangement was carefully designed to encourage conversation and connection. These details may go unseen, but they play a huge role in the overall experience.
This is where a behind-the-scenes content creator comes in. While professional photos and videos capture posed moments and cinematic highlights, BTS content documents the intentional details and the small, thoughtful touches that make your events feel seamless.
It also captures the energy, movement, and emotion that happen naturally throughout the day, like the laughter of guests during cocktail hour, the excitement as guests explore your décor, or the joy on your client’s face as everything comes together.
In this way, BTS content helps you and your clients relive the event exactly as it unfolded, adding a dynamic perspective that professional media might not fully capture.
Provide Quick, Ready-to-Use Content for Marketing and Social Media
When people seek out event planners and vendors for their events, they heavily rely on visual marketing materials to help them make their hiring decisions. They want to see what you’re capable of so they can start envisioning your work for their big day.
This is one of the biggest advantages of hiring a behind-the-scenes content creator. In addition to the professional photos captured by photographers at the events you’ve worked, BTS content shows the full picture of what you do.
Instead of just seeing the finished product, potential clients can watch your team in action, coordinating timelines, arranging details, and executing the event with precision.
And one of the biggest perks of hiring a behind-the-scenes content creator is the speed and accessibility of which you receive your content! While photographers and videographers often deliver final galleries or films weeks after the event, a BTS content creator can provide quick, ready-to-use clips and images within 24–72 hours.
This allows you to share highlights immediately with clients, feature events on social media, or update your portfolio while the experience is fresh.
Complement Professional Photography and Videography
Lastly, it’s important to note that behind-the-scenes content isn’t meant to replace photographers or videographers – they complement them.
Professional media captures the posed shots, cinematic storytelling, and artistic framing that define the event, while BTS content fills in the gaps, highlighting the candid moments, team effort, and intricate details that might otherwise go unseen.
As an event planner or vendor, you need BOTH! When used together, you’ll have a complete, well-rounded story of your event that celebrates every angle of your work that you can use to look back on for yourself, but also for marketing purposes to attract new clients.
Looking for a behind-the-scenes content creator for your next Tennessee event?
You’re typically the one people hire to make events shine, but imagine hiring someone for yourself to capture the full scope of your work on event day!
BTS content for event planners and vendors highlights the details, teamwork, and energy that make each event exceptional, while giving you quick-access content to share with clients, feature on social media, or add to your portfolio, while also allowing you to relive the experience of your events long after they’re over.
If you’re ready to showcase your expertise, celebrate your team’s hard work, and capture the moments that often go unseen, a behind-the-scenes content creator could be the perfect addition to your event toolkit.
With Treillage, you can capture every candid, meaningful moment while still allowing your team to focus on executing the event flawlessly. ✨
CLICK HERE to learn more about my behind-the-scenes content creator offerings for event planners and vendors throughout Tennessee!
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