When you’re planning your wedding, there’s a few vendors that you know are a no-brainer. Like your venue, florist, and obviously your food choices. But there’s a few other vendors that fall into the “nice-to-have” category when it comes to your wedding, with one of the most popular being a wedding content creator.
Thanks to platforms like TikTok and Instagram, couples have recently seen the value of having someone dedicated to capturing the candid, in-between moments and delivering behind the scenes wedding content they can enjoy right away.
But as a bride, planning a wedding can feel extremely overwhelming when it comes to making all the right decisions for your big day. And when something comes up that you’re unsure about, it can stop you in your tracks – what’s the right decision to make?!
As a professional that’s worked in the wedding industry in various ways for years, I can promise you that everyone involved in your wedding – from your family, friends, and even your vendors – want you to feel as stress free as possible.
Which is why as a wedding content creator serving brides in Tennessee, I want to help ease some of your decision fatigue and help you confidently know the difference between a wedding photographer, videographer, and content creator, so you know exactly who you want to hire for your big day!
Wedding Photographer vs. Wedding Content Creator
Let’s start with the most obvious vendor choice that nearly every bride books early on in the planning process: the photographer. It’s important to know that a wedding photographer and a wedding content creator are NOT the same thing and they shouldn’t be treated as interchangeable.
Both have different goals for your big day, with your photographer’s main focus being to create timeless and professional-quality images. Most of the time, your photographer will capture formal portraits, staged photos, and frame-worthy shots that end up in your wedding album.
Your photographer will be more concerned with the lighting of your wedding day and will ask questions like, “what time is your ceremony?” and “is it an indoor or outdoor event?”
This is because a lot of their work deals with lighting and composition, as well as post-production editing, to ensure that you receive polished images that you’ll cherish for decades.
A wedding content creator, on the other hand, is focused on capturing the raw, real-time moments of your day, most of the time on an iPhone! And while that might seem odd, that is truly the entire point of a wedding content creator.
It’s meant to be short-form, behind-the-scenes content that you can receive almost immediately to relive while you’re on the plane ride to your honeymoon. ✈️
Instead of having to rely on the pictures that your great aunt Kathy took on her iPad while you were walking down the aisle (even though you made it clear it was a “no phone ceremony” 🙃) you can receive a curated and aesthetic collection of short-form videos and candid images from your wedding content creator within hours or just a few days!
Long story short: your photographer preserves your wedding for the long term, while your wedding content creator helps you savor and share your big day right away, because let’s be real… we all want a little something for the ‘gram.
Wedding Videographer vs. Wedding Content Creator
Now let’s talk about the next most popular wedding vendor that brides often choose to hire: a videographer. Many times, you’ll find that wedding photographers offer both – photography and videography services for brides, but that’s not always the case!
If the photographer you choose doesn’t offer videography, you may have to find an additional vendor to add this extra layer of storytelling to your day. But what’s the difference between a wedding videographer and a wedding content creator?
While photographers freeze moments in time, videographers bring them to life. They record your vows, capture the laughter during toasts, and often create a cinematic highlight reel that weaves the day together with movement and sound.
Many couples want both – the photos so they can relive their big day together through what was captured, but also video so they can actually hear the words and feel the energy of the day again.
Both services are truly incredible and do a great job at capturing memories for you to cherish long after your wedding day is over. That said, however, wedding videography often requires a larger investment and a longer turnaround.
If you’re on the fence of hiring both, a wedding photographer and videographer, that’s where a wedding content creator can fill the gap.
Now, don’t hear what I’m NOT saying: a wedding content creator is not the same thing as a wedding videographer. It’s not a total replacement, but it can give you what you’re looking for in a different way.
Instead of full service cinematic storytelling, a wedding content creator focuses on smaller, candid clips that highlight the behind-the-scenes of your wedding.
Moments like the chatter going on while you’re getting ready with your bridesmaids, in between strokes of mascara and sips of mimosas. 🥂
Or the groomsmen hyping up your spouse as he takes his place at the ceremony. Or the quiet moments right before you walk down the aisle. 💒
Or guests dancing and cheering during the reception as the classic “Sweet Caroline” fills the room. 🎶
These clips aren’t meant to replace a full video, but they do provide instantly shareable memories that a videographer might not prioritize.
Long story short: a wedding videographer produces a polished film, while a wedding content creator delivers raw, authentic content that helps you relive the feeling of the day as it unfolded.
The Role of a Wedding Content Creator
Now that you know the main differences between a wedding photographer, videographer, and content creator, let’s zoom into the role of a wedding content creator. What does it actually look like when you choose to hire one?
Put the most simply, a wedding content creator is there to capture the true candid and behind-the-scenes moments of your wedding day.
They won’t be the person that tells you how to pose. They won’t be the person that tells you where to stand. They won’t be the person that tells you where to be and when.
Instead, they’ll be the person that subtly follows you around on your wedding day to capture the in-between moments that often go unnoticed.
The way your hands nervously shake as you put on your earrings. The reactions of your bridesmaids when you reveal your dress – and the moments leading up to. The heartfelt hug you give your loved one before walking down the aisle. The happy cry as you hear your vows – and the guests’ reactions. The enormous laugh you let out as your maid of honor gives her speech.
Those are the types of things that your wedding content creator is there for.
And in today’s digital age, a content creator’s role is even more valuable, because it’s very natural that you want to share your wedding day on social media, but the last thing you want is to feel like you need to carry your phone around with you.
With a wedding content creator, you can stay present in every single moment of your wedding day (while having no idea where your phone actually is) and still walk away with plenty of ready-to-post content!
But let me just be clear: a wedding content creator’s role is about more than just Instagram or TikTok trends! It’s truly about reliving your wedding through the lens of authentic, emotional snippets you may have otherwise missed.
And the best part is that you don’t have to wait weeks to receive these sneak peeks. With my wedding content creator offerings through Treillage, you receive unedited, raw files within 24 hours and edited footage within 72 hours.
That means you can be toes in the sand in Mexico, sipping your favorite cocktail with your spouse, while scrolling through hundreds of candid moments from your best day ever. 🎉
How To Decide Who To Hire For Your Wedding
Now that you know the differences between all three, it’s time to decide what combination of vendors is right for your wedding, so let’s do that checklist style:
IF YOU:
✔️ Want portraits of family and bridal party
✔️ Need heirloom-quality photos to display for years
✔️ Want professional coverage of the key moments (ceremony, first dance, cake cutting)
➡️ Hire a wedding photographer!
IF YOU ALSO:
✔️ Want to hear your vows and speeches again
✔️ Want a highlight film to relive the day’s emotions
✔️ Want cinematic storytelling that you can share with friends or post online later
➡️ Hire a wedding videographer!
IF YOU ALSO:
✔️ Want to see your bridal party getting ready or your guests’ reactions in real time
✔️ Want shareable content for Instagram, TikTok, or personal keepsakes
✔️ Want your table details, décor, and little candid moments preserved quickly (within 24–72 hours)
➡️ Hire a wedding day content creator
That checklist can help you determine the vendors that you need for your wedding photo team, but ultimately the decision comes down to your priorities, budget, and vision.
Some couples choose all three to ensure every angle is covered, while others pair a photographer with a content creator for a balance of heirloom-quality images and immediate, shareable memories.
There’s no one-size-fits-all answer, but if you know you want to relive the little moments, a content creator may be the missing piece of your vendor team.
Looking for a wedding content creator for your Tennessee wedding?
Overall, choosing the right vendor team for your wedding can feel overwhelming, but understanding the roles of photographers, videographers, and wedding content creators makes it much easier.
If you’re planning a wedding in Tennessee and want a gallery that goes beyond posed portraits and full cinematic films, a wedding content creator could be the perfect addition to your vendor team.
With my wedding content creator offerings through Treillage, you’ll receive hundreds of candid moments delivered within 24–72 hours, giving you instant memories while still being present on your big day!
Ready to see how behind-the-scenes wedding content can bring your Tennessee wedding to life? CLICK HERE to learn more about my offerings and reserve your date – I’d love to help you capture every unforgettable moment. 📸
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